"Reminiscent of cherubs in Renaissance paintings, the toddlers appear as allegories of the human condition, their archetypal innocence contrasted with their suggested deviousness," the book's description says.Ī selection of the images in question was shared on social media last week, leading detractors to suggest that the Borremans paintings were evidence that something more sinister was at play in Balenciaga's inclusion of the book in its shoot. A Twitter user zoomed in on the artist's name and shared a link to other works about him, highlighting Michaël Borremans: Fire From the Sun by Michael Bracewell.Ī description of Fire From the Sun posted on Amazon says that Borremans' artwork features children who are "presented alone or in groups against a studio-like backdrop that negates time and space, while underlining the theatrical atmosphere and artifice that exists throughout Borremans' recent work." In that pile sat the book Michaël Borremans: As Sweet as It Gets. It showed an adult woman posing with her feet on a desk cluttered with documents and a small stack of books. BENOIT DOPPAGNE/AFP via Getty Images /Smith Collection/Gado/Getty ImagesĪmid the social media backlash over the images last week, a Balenciaga image from a different ad campaign has resurfaced. Borremans has become a talking point on social media amid a scandal over a recent Balenciaga ad campaign. The inset shows signage for the Balenciaga shoe boutique in New York City. Belgian painter Michaël Borremans is pictured in Brussels on February 20, 2014.
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